The Shard

Overview

About The View from The Shard

The View from The Shard is London's highest viewing gallery and offers breathtaking 360° panoramic views day and night.

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Category: Hospitality

Audience: High-spending travelers

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My role

My work with The View from The Shard includes branding, social media & advertising design, as well as merch, and printed materials like menus, brochures, and more.

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Challenge
The View from The Shard wanted to elevate their brand to feel more chic and luxurious, while still keeping it fun and trendy. The challenge was to balance sophistication with approachability, appealing to high-spending travelers without becoming too formal.

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Process
I refined their visual identity with more sophisticated typography and aspirational imagery. Flavor is added with an energetic color palette and cheeky illustrations.

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Outcome
The updated brand feels polished and modern, with just the right amount of personality. It now reflects the premium experience of visiting The View from The Shard while still feeling fresh and engaging for a global audience.

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